Improving CX to Better Support the US Mint’s Business

Increasing customer demand – both in scale and complexity – led the IT organization to focus on the skills, resources and processes needed to deliver a unified customer experience across the IT portfolio. They asked us to develop an approach to improving the customer experience that would enable the team to reshape perceptions and operate as a true partner to its customers across the agency.

Collaborating with leadership, we developed a baseline understanding of IT’s customers’ view about the services they receive and identified the key customer journeys. Our team helped define IT’s CX ecosystem, develop a shared CX understanding, frame key customer touchpoints and cocreate a CX vision for the organization. Together we were able to help focus the IT team on the strategic and tactical areas of customer engagement needed to create a consistent and positive experience for their customers.

Key Takeaway: On a recent CPARS evaluation, our US Mint client stated that we “helped the CIO and [IT] continue maturing the organization around its people, process and technology engagements to meet the mission-critical needs of the Mint.”

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